How SEO Is Important To Make Your Website Popular?

What is SEO exactly?

Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search engine results page (SERP) of a search engine including Google, Bing, Yahoo and other search engines.

Search Engine Optimization is the process of improving the visibility of a website on organic search engine result pages (SERPs), by incorporating search engine friendly elements into a website. A successful search engine optimization campaign will have, as part of the improvements, carefully select, relevant, keywords which the on-page optimization will be designed to make prominent for search engine algorithms. Search engine optimization is broken down into two basic areas: on-page, and off-page optimization.

On-page optimization refers to website elements which comprise a web page, such as HTML code, textual content, and images.

Off-page optimization refers, predominantly, to backlinks (links pointing to the site which is being optimized, from other relevant websites).

Why SEO is important?

In today’s competitive market SEO is more important than ever. Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems. If you have a web site, blog or online store, SEO can help your business grow and meet the business objectives.

Search engine optimization is essential because:

The majority of search engines users are more likely to choose one of the top 5 suggestions in the results page so to take advantage of this and gain visitors to your web site or customers to your on-line store you need to rank as higher as possible.

  1. SEO is not only about search engines but good SEO practices improve the user experience and usability of a web site.
  2. SEO is also good for the social promotion of your web site. People who find your web site by searching Google or Yahoo are more likely to promote it on Facebook, Twitter, Google+ or other social media channels.
  3. SEO is also important for the smooth running of a big web site. Web sites with more than one author can benefit from SEO in a direct and indirect way. Their direct benefit is increase in search engine traffic and their indirect benefit is having a common framework (checklists) to use before publishing content on the site.
  4. SEO can put you ahead of the competition. If two web sites are selling the same thing, the search engine optimized web site is more likely to have more customers and make more sales.

SERVICES

There are a variety of search engine optimization services which offer solutions for a variety of ranking issues-

Website SEO Audit

A search engine optimization audit can come in varying levels of detail and complexity. A simple website audit can be as short as a few pages long, and would address glaring on-page issues such as missing titles, and lack of content.

On-Page SEO

On-page or on-site search engine optimization refers to SEO techniques which are designed to implement the problems and potential issues that an SEO audit uncovers. This type of on-page optimization would generally target the home page and a few other important pages on the website.

Link Development (Link Building)

Link development is one of the most controversial and often talked (written) about topics of the search engine optimization industry. Since back links are the most vital component of any search engine optimization campaign, and at the same time the most time consuming and consequently. Good quality link development work focuses on quality rather than quantity.

The fundamentals of link building are, have always been and always will be, based on good quality content , because if there is no good content on your site that people can link to, it will be very difficult to convince them to do so.

OFF PAGE SEO

Off page SEO refers to techniques that can be used to improve the position of a web site in the search engine results page (SERPs). Many people associate off-page SEO with link building but it is not only that. In general, off Page SEO has to do with promotion methods beyond website design for the purpose of ranking a website higher in the search results.